The challenge
When you're a fast-growing brand in the hardware space, every dollar counts. Bello was paying nearly 50% more than necessary on postage with a U.S.-based 3PL that lacked competitive carrier contracts in Canada, a key market. On top of that, breakage during transit was eating into profitability and damaging the customer experience.
The Approach
Saving over 50% on Shipping to reinvest in growth
Prior to partnering with 247, Bello was working with a provider that lacked competitive Canadian rates, resulting in shipping costs 50% higher than necessary. Considering Canada was a key market for Bello, this was a problem that hurt margins and reduced free cash flow.
For a tech-heavy hardware brand where margins are everything, overpaying on shipping was unsustainable and limited scalability.
By switching to 247 Fulfillment, Bello tapped into aggressive rates with our diversified network of regional and national carriers and cut shipping costs in half — instantly boosting margins and freeing up capital for growth.
Leveraging 247's Multi-Carrier Optimization Engine, Parcel Plus, Bello was able to use the most economical delivery method for each package rather than rely on a single carrier.
Smarter Packing reduces breakage and improves customer experience
Capsules were arriving damaged, leading to frustrated customers and costly reshipments. Each broken order meant lost product, a negative customer interaction, and double the shipping spend to cover replacements.
Working with the Bello team, 247 implemented tighter carton specs and a custom void fill strategy, dramatically reducing movement during transit, breakage and restoring customer trust — and margin.
Now, customers can trust that when they order from Bello, their capsules will arrive intact and ready to enjoy.
Visibility into Lots and Serial Numbers
As a hardware and consumables brand, Bello needed detailed visibility into lots, expiry dates and serial numbers at all times.
The Bello team wanted to know what lot each capsule came from, and which customer received which machine. With 247’s built-in lot and serial number tracking, Bello now has full visibility into every unit shipped — ensuring compliance and delivering best-in-class traceability.
The results
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