When you're a brand growing as fast as HexClad, you face all sorts of challenges when expanding to a new market. Regulations, inventory management, shipping costs, retailer requirements - just to name a few - can hamper growth if not managed properly.
Expanding into new markets
In the competitive landscape of the cookware industry, HexClad emerged as a frontrunner, gaining widespread popularity in the United States with its innovative and high-quality products. The brand's explosive growth prompted a natural next step – expanding into new markets.
Recognizing the immense potential in Canada, HexClad embarked on a journey to conquer the Canadian culinary scene. This endeavor required a reliable partner to navigate the complexities of international expansion and ensure a seamless entry into the Great White North.
A reliable logistics partner
To spearhead their expansion into Canada, HexClad realized the importance of partnering with an organization that shared their values and had the ability to move at lightning speed.
Finding a reliable partner was crucial to navigating regulatory requirements, understanding consumer preferences, and establishing a robust distribution network.
By partnering with 247 Fulfillment, HexClad was able to focus their efforts on marketing and growth - understanding that our experience in DTC, retail and FBA would make their Canadian logistics a breeze.
Managing inventory influx
Expanding into Canada brought with it the challenge of managing increased inventory levels. Between floor loaded containers, truckloads, turbulent sales periods, an expanding product catalog and everything in between, they needed a skilled partner to efficiently receive, sort and manage their inventory.
By teaming up with 247, HexClad ensured that their products were readily available to meet the growing demand in Canada.
Strategic shipping and fulfillment
HexClad aimed to uphold its commitment to delivering an exceptional customer experience, which included swift shipping and reliable fulfillment. Partnering with 247 allowed HexClad to ensure timely deliveries to customers across Canada.
Leveraging 247's aggressive contracts with carriers, HexClad was also able to save over 70% on shipping, boosting their profits and allowing them to reinvest into growth in Canada.
Dealing with retailer requirements
Navigating retailer requirements can be tough - a misstep can lead to millions of dollars of valuable inventory sitting in a retailer's "non-compliant" section, collecting dust. Working with the HexClad team, 247 was able to adhere to strict guidelines of retailers like Costco Canada and Amazon, ensuring swift delivery, receiving and that HexClad products were available for sale on their websites.
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