Building a reliable Canadian fulfillment base for Lovehoney Group
Lovehoney Group needed a Canadian 3PL partner that could support retail fulfillment, Amazon FBA shipments, lot tracking, serial number tracking, case picks, unit picks, and tight inventory control from one reliable Toronto operation.
A Canadian fulfillment base for a retail-heavy wellness brand
Lovehoney Group operates a portfolio of sexual wellness brands and products that require more operational discipline than standard ecommerce fulfillment. Inventory needed to be controlled tightly, tracked correctly, and shipped into retail and marketplace channels without errors.
The first priority was building a reliable Canadian fulfillment foundation for retail, B2B, and Amazon FBA. From there, the operation could become the base for future local DTC fulfillment in Canada.
Retail fulfillment needed tight control at every step
Lovehoney Group needed a fulfillment operation that could handle more than basic pick and pack. Their Canadian fulfillment required tight inventory visibility, accurate tracking, controlled B2B movement, and the ability to support multiple shipment types from one warehouse.
The challenge was building a reliable Canadian operation that could serve retail and FBA first, while creating the operational base needed for future DTC expansion in Canada.
Lot and serial tracking for tighter inventory visibility
Lovehoney Group’s Canadian operation needed controlled inventory workflows. Lot tracking, serial number tracking, unit-level visibility, and clean product movement helped create a fulfillment process built around accuracy.
Products could be tracked by lot where needed to support controlled movement and inventory visibility.
Serial-level tracking helped maintain accountability for specific products and shipments.
Inbound, storage, picking, packing, and outbound movement all needed to stay connected.
Unit-level inventory record
Controlled product movement
Pick, pack, and ship control
Retail fulfillment today, local DTC readiness tomorrow
Lovehoney Group’s Canadian operation started with retail, B2B, and Amazon FBA requirements. But the long-term value of a local Toronto fulfillment base is that it also creates the foundation for future Canadian DTC fulfillment.
With inventory already positioned in Canada, Lovehoney Group can build toward faster local delivery, cleaner inventory availability, and a smoother Canadian customer experience when the time is right.
A controlled Canadian operation built for retail now and DTC later.
With 247, Lovehoney Group gained a Canadian fulfillment base that could support retail, B2B, Amazon FBA, lot tracking, serial tracking, case picks, unit picks, and tight inventory control from our Toronto warehouse.
Canadian fulfillment base for retail, B2B, and future local DTC fulfillment.
Stronger inventory visibility with lot and serial tracking workflows.
Wholesale orders dispatched in 1-2 business days.
Amazon replenishment workflows supported alongside retail movement.
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