CASE STUDY / LOVEHONEY GROUP

Building a reliable Canadian fulfillment base for Lovehoney Group

Lovehoney Group needed a Canadian 3PL partner that could support retail fulfillment, Amazon FBA shipments, lot tracking, serial number tracking, case picks, unit picks, and tight inventory control from one reliable Toronto operation.

CANADIAN RETAIL FULFILLMENT Active
Lovehoney Group Canadian fulfillment
WarehouseToronto
ChannelsB2B + FBA
ControlLot + Serial
Retail-first fulfillment foundation. Built to support controlled inventory, retailer orders, Amazon replenishment, and future Canadian DTC growth.
THE OPERATION

A Canadian fulfillment base for a retail-heavy wellness brand

Lovehoney Group operates a portfolio of sexual wellness brands and products that require more operational discipline than standard ecommerce fulfillment. Inventory needed to be controlled tightly, tracked correctly, and shipped into retail and marketplace channels without errors.

The first priority was building a reliable Canadian fulfillment foundation for retail, B2B, and Amazon FBA. From there, the operation could become the base for future local DTC fulfillment in Canada.

Lovehoney Group retail fulfillment complexity
Controlled Inventory Lot, serial, and product-level tracking had to stay accurate.
Retail + B2B Orders could require case picks, unit picks, and retailer-ready shipments.
FBA Movement Amazon replenishment needed to move cleanly without disrupting inventory control.
THE PROBLEM

Retail fulfillment needed tight control at every step

Lovehoney Group needed a fulfillment operation that could handle more than basic pick and pack. Their Canadian fulfillment required tight inventory visibility, accurate tracking, controlled B2B movement, and the ability to support multiple shipment types from one warehouse.

The challenge was building a reliable Canadian operation that could serve retail and FBA first, while creating the operational base needed for future DTC expansion in Canada.

INVENTORY CONTROL

Lot and serial tracking for tighter inventory visibility

Lovehoney Group’s Canadian operation needed controlled inventory workflows. Lot tracking, serial number tracking, unit-level visibility, and clean product movement helped create a fulfillment process built around accuracy.

Lot tracking

Products could be tracked by lot where needed to support controlled movement and inventory visibility.

Serial number tracking

Serial-level tracking helped maintain accountability for specific products and shipments.

Inventory discipline

Inbound, storage, picking, packing, and outbound movement all needed to stay connected.

Lovehoney Group lot and serial tracking fulfillment
TRACEABLE INVENTORY Lot and serial capture built into the workflow
LIVE INVENTORY CONTROL Synced
SKU LH-CA-1842

Unit-level inventory record

LOT / SERIAL Tracked

Controlled product movement

OUTBOUND Verified

Pick, pack, and ship control

Lot Control Active
Serial Capture Enabled
Inventory Accuracy Protected
TORONTO FULFILLMENT BASE

Retail fulfillment today, local DTC readiness tomorrow

Lovehoney Group’s Canadian operation started with retail, B2B, and Amazon FBA requirements. But the long-term value of a local Toronto fulfillment base is that it also creates the foundation for future Canadian DTC fulfillment.

With inventory already positioned in Canada, Lovehoney Group can build toward faster local delivery, cleaner inventory availability, and a smoother Canadian customer experience when the time is right.

Canadian inventory base Inventory positioned locally in Toronto for Canadian channel support.
Retail first Built around B2B, retailer, and FBA movement first.
DTC-ready foundation The same infrastructure can support future Canadian ecommerce fulfillment.
Lovehoney Group Toronto fulfillment
TO Toronto fulfillment
CANADIAN FULFILLMENT ACTIVE
Retail B2B and case movement
FBA Amazon replenishment
Toronto
Canada
THE RESULT

A controlled Canadian operation built for retail now and DTC later.

With 247, Lovehoney Group gained a Canadian fulfillment base that could support retail, B2B, Amazon FBA, lot tracking, serial tracking, case picks, unit picks, and tight inventory control from our Toronto warehouse.

01 Toronto

Canadian fulfillment base for retail, B2B, and future local DTC fulfillment.

02 Lot + serial

Stronger inventory visibility with lot and serial tracking workflows.

03 B2B ready

Wholesale orders dispatched in 1-2 business days.

04 FBA support

Amazon replenishment workflows supported alongside retail movement.

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